Description
ROWMAN & LITTLEFIELD Renewing Presidential Politics Campaigns Media and the Public Interest 1996 Edition by Bruce Buchanan
Do we get the best presidential candidates to run and elect the presidents we deserve as a nation? If not, why not? Could it have something to do with the quality of campaigns in American politics today? Noted presidential scholar Bruce Buchanan puts the 1996 presidential election campaign in context with the campaigns of 1988 and 1992, making the case that 'good' campaigns-especially those with issue-oriented media coverage and positive campaign advertisements-do make a difference in the quality and quantity of citizen participation, policy input and output, and overall good governance. Perfect for college courses on campaigns and elections and on the presidency, this book looks ahead to future election campaigns with a hope for creating a nation of 'citizen owners and lovers' of the political process, not to mention candidates and media coverage worthy of citizen involvement and attention. Table of contents :- Chapter 1 Preface: Good and Bad Campaigns Chapter 2 Acknowledgments Chapter 3 Introduction: The View from the Future Chapter 4 A Tale of Two Campaigns Chapter 5 The History of a Relationship Chapter 6 A Conflict of Interests Chapter 7 The Uses of Presidential Campaigns Chapter 8 Manipulation vs. Persuasion Chapter 9 The Costs of Politics Chapter 10 Welfare and Race Chapter 11 Media: Distorting the Message Chapter 12 Back to the Voters Chapter 13 References Chapter 14 Index