Description
Taylor and Francis Ltd Reputation in Business 1st Edition 2022 Softbound by Thomson, Stuart
* Provides a comprehensive view of reputation management in all its complexities, and a clear guide to how to build, maintain and defend a reputation _x000D_* Goes beyond the corporate sector to speak to charities, governments, NGOs and more _x000D_* Addresses the increasingly important ESG measures_x000D_ _x000D_
Introduction 1. Reputation Building 2. Getting Ahead of Reputation 3. The Media: A Study in Pressure 4. The Charity Challenge 5. Politics: Best Friend or Worst Enemy? 6. Anticipating The Attack Conclusion: The Ongoing Challenge_x000D_