Description

Research Methods for Business provides a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. This edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research.This edition includes a range of new material on alternative approaches to business research, including three new chapters on: The Critical Literature Review, Observation and Questionnaires. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised.

More Details about Research Methods For Business A Skill Building Approach 6th Edition

General Information  
Author(s)Sekaran U
PublisherJohn Wiley
Edition6
ISBN9788126556748
Pages448
BindingPaperback
LanguageEnglish
Publish YearJuly 2015