Description
Pearson Education India Retail Management: A Strategic Approach 13Th Edn by Barry Berman Joel R Evans Patrali Chatterjee Ritu Srivastava
Retail Management: A Strategic Approach 13 / e is a contemporary text which will enable the readers to thrive in todays retailing industry. It advocates one of the fundamental principles that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which represents the current global economic scenario with an extensive coverage of Omni channel retailing.
Features New to this edition:
• All data and examples reflect current Indian economic and world situations as much as possible incorporating the need to take into account the economic environment that has dramatically affected so many businesses and consumers.
• Boxes include thought-provoking questions on technology in retailing in India retailing around the world ethics in Indian retailing and careers in retailing.
• Many photos and images have been replaced and updated throughout.
• A strategic decision-making orientation with many illustrative flowcharts figures tables and photos. The chapter coverage is geared to the six steps used in developing and applying a retail strategy which are first described in Chapter 1.
• Full coverage of all major retailing topics — including merchandising consumer behavior information systems Omni channel retailing store location operations logistics service retailing the retail audit retail institutions franchising human resource management computerization and retailing in a changing environment.
• A real-world approach focusing on both small and large retailers.
• Updated Indian retail cases have been added as in Shoppers Stop Café Coffee Day PC Chandra Jewelers Airtel Landmark Ferns and Petals Crossword and many more.
Table of Contents Preface
PART 1 An Overview of Strategic Retail Management
Chapter 1 An Introduction to Retailing
Chapter 2 Building and Sustaining Relationships in Retailing
Chapter 3 Strategic Planning in Retailing
PART 2 Situation Analysis
Chapter 4 Retail Institutions by Ownership
Chapter 5 Retail Institutions by Store-Based Strategy Mix
Chapter 6 Web Nonstore-Based and Other Forms of Non-traditional Retailing
PART 3 Targeting Customers and Gathering
Information
Chapter 7 Identifying and Understanding Consumers
Chapter 8 Information Gathering and Processing in Retailing
PART 4 Choosing a Store Location
Chapter 9 Trading-Area Analysis
Chapter 10 Site Selection
PART 5 Managing a Retail Business
Chapter 11 Retail Organization and Human Resource Management
Chapter 12 Operations Management: Financial Dimensions
Chapter 13 Operations Management: Operational Dimensions
PART 6 Merchandise Management and Pricing
Chapter 14 Developing Merchandise Plans
Chapter 15 Implementing Merchandise Plans
Chapter 16 Financial Merchandise Management
Chapter 17 Pricing in Retailing
PART 7 Communicating with the Customer
Chapter 18 Establishing and Maintaining a Retail Image
Chapter 19 Promotional Strategy
PART 8 Putting It All Together
Chapter 20 Integrating and Controlling the Retail Strategy
Appendix: Careers in Retailing
Glossary
Endnotes
Name Index
Subject Index