Description
Wiley India Retail Management Text And Cases by U C Mathur
Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which cover the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers.Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/brand he wants, where he wants and when he wants.
About the Author
U.C. Mathur is presently, Director MDP and Professor at the Integrated Academy of Management and Technology (INMANTEC). Besides teaching, he is involved in management training for the corporate managers, and corporate consultancy and has written textbooks on a variety of management subjects which are being used as textbooks in most prestigious business schools internationally. Dr. Kurliegh King, the eminent professor of Management in the USA, who was the Secretary General in the Caricom, the organization of the governments of the Caribbean Islands, had to say about Professor. Mathur, “I hail you as an eminent Indian Guru of Management and I wish you come to the USA to teach here”.
TABLE OF CONTENTS
BOOK REVIEW
Retail Management-an Introduction
Retail Operating Plan
Locating New Customers
Retail Brand Management
Strategic Human Resource Management in Retail
Retail Specifics
External Business Environment
Motivating Retail – Critical Success Factors
Merchandising and Inventory Planning for Retail
Retail Pricing Strategies
Retail Economics Worldwide and Competitive Advantage on e-Retailing
Purchase, Stores, Inventory and Logistics in Retail Management
Strategies for Retail Advertising, Promotion and PR
Marketing Research
Consumer Behaviour and Market Segmentation
Comprehensive Retail Strategy
Case Studies
Understanding Case Studies
Pharma Retailing
Reliance Retailing
FMCG Retail
HDFC Bank
TESCO
Westside Store
Complete Retail Plan
Carrefour
Marks & Spencer Department Store
Changes in the Oil Industry Retailing
Wal-Mart
Subhiksha
Kinetic Honda case
Shoppers Stop
Bata Factory Store
Maruti Retail
Index