Description

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.


Key Features:-

  • New and updated case examples
  • Updated figures and examples throughout
  • New interviewers with recent experiences
  • Additional chapters

More Details about Retail Marketing And Branding: A Definitive Guide To Maximizing Roi, 2nd Edition

General Information  
Author(s)Jesko Perrey and Dennis Spillecke
PublisherJohn Wiley
Edition2
ISBN9781118489529
Pages398
BindingPaperback
LanguageEnglish
Publish YearJanuary 2013