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Retail Marketing And Branding: A Definitive Guide To Maximizing Roi, 2Nd Edition at Meripustak

Retail Marketing And Branding: A Definitive Guide To Maximizing Roi, 2Nd Edition by Jesko Perrey and Dennis Spillecke, John Wiley

Books from same Author: Jesko Perrey and Dennis Spillecke

Books from same Publisher: John Wiley

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Jesko Perrey and Dennis Spillecke
    PublisherJohn Wiley
    Edition2
    ISBN9781118489529
    Pages398
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2013

    Description

    John Wiley Retail Marketing And Branding: A Definitive Guide To Maximizing Roi, 2Nd Edition by Jesko Perrey and Dennis Spillecke

    Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

    Key Features:-

    • New and updated case examples
    • Updated figures and examples throughout
    • New interviewers with recent experiences
    • Additional chapters


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