Description
PEARSON INDIA Retailing An Introduction 2008 Edition by Roger Cox ET AL
Provides acomprehensive introduction to all aspects of retailing and thefundamental elements of retail management and a retailorganisations activities so that the reader will have a solidplatform on which to build. Intended not only for students incollege and universities, the book serves as an invaluable tool forthose already working in selling, marketing or retailing whorequire more knowledge of how retailing works. It is also theperfect resource for aspiring retail managers who may have receivedlittle formal training on the subject.
For Sale in Indiansubcontinent only
Coverage of internet and online retailing
New chapter on general management with a focus on the skills managers need to succeed
New section on supply chain management
Fully updated bibliography and list of retail trade associations
Retailing and the consumer
The retail industry
Retail organizations
Economics of retailing
Grand strategies
International retailing
Retail planning and strategy
Retailing research
The retailing environments
Consumer buying behaviour
Segmentation
The retail mix
Store location
Product decisions
Buying
Stock management
Pricing
Advertising
Personal selling
Sales promotion and public relations
Atmosphere and layout
Customer service decisions
Administration
General management
Financial planning
Human resources
Property and location development
Store management
Technology in retailing
Retailing and the law
The future of retailing