Description

The book is written in a simple style. Even the complex and difficult ideas are explained in an easily-digestible way. A large number of charts & exhibits have been provided to make the study easy, interesting and motivational. I appreciate the sincere efforts of the author for including innovative concepts in the book and for reflecting the current industry practices in most of the chapters keeping in view the current developments in the field of rural marketing.

More Details about Rural Marketing

General Information  
Author(s)Dogra
PublisherMcGraw Hill
ISBN9780070660007
Pages400
LanguageEnglish
Publish YearJune 2007