Description
Pearson Rural Marketing 3Rd Edition by Pradeep Kashyap
The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges.The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today's readers. The pedagogy of the book has been expanded to make learning easier and interesting. It includes learning objectives, chapter opening vignettes, snapshots, memo boxes and many more features.
Salient Features
• A chapter on ';Role of Government in Rural India' has been added as Chapter 12.
• The chapter ';Future of Rural Marketing' has now become Chapter 13.
• Latest data on rural markets from Census 2011 have been included.
• Rural Marketing cases at the end of each chapter helps readers apply their learning from the chapter to real-life situations and problems. The case is divided into two parts: text and video (included in the CD-ROM bundled with the book). Readers are required to read the text and see the video to analyse the case and answer the discussion questions.