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Rural Marketing (Paperback)

Rural Marketing (Paperback)
Books from same Author: Verma S B
Books from same Publisher: Scientific Publishers

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Description

The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.

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General Information
Author(s)Verma S B
PublisherScientific Publishers
Edition1st Edition
ISBN9789386102645
Pages449
BindingSoftbound
LanguageEnglish
Publish YearJanuary 2014
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