Description
Pearson Education India Rural Marketing : Text And Cases 2Nd Edn by C. S. G. Krishnamacharyulu
The second revised and enlarged edition of Rural Marketing: Text and Cases while retaining the popularfeatures of the first edition provides a more comprehensivecoverage of the changing profiles issues and practices in thecontext of rural marketing. Built on the general marketingmanagement framework the book discusses the strategic issues thatinfluence marketing in rural areas by highlighting numerousexamples from India. A clear and compelling writing style cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students andprofessionals striving to make a career in rural marketing.
Offers readers a comprehensive coverage of rural marketing practices
Eight new chapters that blend concepts with real-time practices
Focuses on emerging issues in the arena of rural marketing
Complete coverage of social marketing and the service and agri-input sectors
Facilitates analysis of rural consumer behaviour and evaluation of competitors practices