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SALES FORCE MANAGEMENT - SIE

SALES FORCE MANAGEMENT - SIE
Books from same Author: JOHNSTON
Books from same Publisher: McGraw Hill

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Key Features
  • Research Based: The text includes the latest theories and applications for modern sales force manage
  • Boxed Examples: Innovation, Technology, and Leadership boxes are designed to illustrate the material
  • Pedagogical Richness: Key Terms lists highlight the most important concepts in the text so students
  • Comprehensive, Integrative Cases: New and updated cases are provided in the ninth edition. Six popul
  • Strategic Partnership with HR Chally Group: HR Chally Group joins the ninth edition of Sales Force M
Description

This ninth edition carries on the tradition from previous editions, incorporating the latest research and management practices into an easy-to-read yet comprehensive learning tool. You will notice many changes, particularly in the amount and format of application-oriented, student-focused learning exercises. This edition integrates new, innovative learning tools and the latest in sales management theory and practice. At the same time, we have taken great care to preserve the excellent framework and principles from editions one through seven. In short, we have taken the best from earlier editions and added relevant, real-world student learning tools and up-to-date sales management theory and practice to create this ninth edition of Sales Force Management.

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General Information
Author(s)JOHNSTON
PublisherMcGraw Hill
ISBN9780070080553
BindingPaperback
LanguageEnglish
Publish YearJanuary 2008
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