STRATEGIC DATABASE MARKETING at Meripustak

STRATEGIC DATABASE MARKETING

Books from same Author: HUGHES

Books from same Publisher: McGraw Hill

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General Information  
Author(s)HUGHES
PublisherMcGraw Hill
ISBN9781259029059
LanguageEnglish
Publish YearJanuary 2012

Description

McGraw Hill STRATEGIC DATABASE MARKETING by HUGHES

Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites.