Description

Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites.

More Details about STRATEGIC DATABASE MARKETING

General Information  
Author(s)HUGHES
PublisherMcGraw Hill
ISBN9781259029059
LanguageEnglish
Publish YearJanuary 2012