Description
Cengage Learning, Inc Sales Management Analysis And Decisio Making 6/E by Thomas N. Ingram , Raymond W. LaForge , Ramon A. Avila , Charles H. Schwepker Jr
Make effective sales decisions with SALES MANAGEMENT! With a focus on the importance of employing different sales strategies for different consumer groups, this management text blends the most recent sales management research with real-life best practices of leading sales organizations. Role plays, cases, technology, and applications are just a few of the tools that will help you succeed in your sales career.