Description
John Wiley Sales Management Concepts And Cases 10Th Edition by Cron
This book arms sales managers with the tools to help their companies gain a competitive edge as well as acquire strategic advantages in their careers. With the tenth edition, they'll find streamlined coverage for easier readability and retention. Numerous new cases have been added and several others have been significantly updated. The majority of case studies at the beginning of each chapter have been reworked. This material empowers sales managers to build a sales force, manage strategic relationships, and motivate the sales team.