Description

This edition of the widely adopted volume applies a management approach to an analysis of the sales executive's job, the duties and responsibilities involved and the planning and implementation of sales and marketing programmes.

More Details about Sales Management: Decision, Strategy And Cases 5th Edition

General Information  
Author(s)Still R R
PublisherPearson Education
Edition5
ISBN9788131710890
Pages654
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014