Description
New Age International (P) Ltd Publishers Sales And Distribution Management 2Nd Edition 2012 by Mathur, UC
The decade starting 2009 can be defined to be that of innovative marketing in India. Quality and service remain important success parameters in product delivery that enables it to reach the consumer in quick time with least cost and no damage and it has remained the basic mantra that has at once baffled, intrigued and inspired corporate to find avenues unheard of, earlier. Several companies are trying to adjust to the scenario and others are still groping in the dark. Sales as the breadwinner remains on the top of corporate agenda as unless it is streamlined nothing worthwhile can be achieved.