Sales & Key Account Management  at Meripustak

Sales & Key Account Management

Books from same Author: Blythe J

Books from same Publisher: Cengage Learning

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  • General Information  
    Author(s)Blythe J
    PublisherCengage Learning
    Publish YearOctober 2004


    Cengage Learning Sales & Key Account Management by Blythe J

    This new core text focuses on all branches of selling and sales management, from personal selling through to key account management. It focuses on business-to-business selling as well as the sale of consumer products. It also includes a wealth of real examples used throughout the text and four major case studies at the end of each part. Case material is drawn from a range of diverse industries, both MNEs and SMEs--software corporations, major construction projects, cosmetics, small engineering companies and the B2C selling of home improvements and brown goods.