Description
John Wiley Search Engine Optimization: Your Visual Blueprint For Effective Internet Marketing, 3Rd Edition by Kristopher B Jones
To grow ones business faster, businesses need to acquire new customers while driving more business from existing customers, but in a cost-effective way. The most effective way is to use search engines to increase traffic and visibility to ones web site. According to the Interactive Advertising bureau, pay-per-click (PPC) advertising is the fastest growing segment of all advertising. Integrally related to PPC or "paid search" is the concept of organic search-engine placement, referred to by website owners and marketers as search-engine optimization (SEO). SEO is an equally important and powerful form of online marketing and is an essential component of an effective internet marketing strategy.
Key Features:-
- The popularity of search-engine marketing can't be overstated. Google has revolutionized the way peo
- Covers important emerging principles in SEO such as the increasing role of social media websites suc