Description

Advertising is an important tool used to attract attention of prospective customers. The more effective an advertising campaign, the more customers it draws. Unravel the exciting world of advertising and get insights into how advertising delves deep into the psyche of Indian customers. With well illustrated examples and case studies these books are a must-have for all marketing managers, brand managers, entrepreneurs, advertising professionals and management students.

The books in this set includes—
Effective Advertising by Gerard J Tellis
Advertising Basics by J V Vilanilam

More Details about Secrets of Advertising

General Information  
Author(s)Sage Value Pack
PublisherSAGE Publications India Pvt Ltd
ISBN9788132110552
Pages430
BindingPaperback
LanguageEnglish
Publish YearAugust 2012