Description

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

More Details about Selling Today: Partnering To Create Value Global Edition 13th Edition

General Information  
Author(s)Gerald L Manning and Michael Ahearne and Barry Reece
PublisherPearson
Edition13
ISBN9781292060170
Pages552
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014