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Service Design For Business: A Practical Guide To Optimizing The Customer Experience at Meripustak

Service Design For Business: A Practical Guide To Optimizing The Customer Experience by Ben Reason and Lavrans Lovlie and Melvin Brand Flu, John Wiley

Books from same Author: Ben Reason and Lavrans Lovlie and Melvin Brand Flu

Books from same Publisher: John Wiley

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General Information  
Author(s)Ben Reason and Lavrans Lovlie and Melvin Brand Flu
PublisherJohn Wiley
ISBN9788126560066
Pages208
BindingPaperback
LanguageEnglish
Publish YearMarch 2016

Description

John Wiley Service Design For Business: A Practical Guide To Optimizing The Customer Experience by Ben Reason and Lavrans Lovlie and Melvin Brand Flu

Service design offers a tangible and effective approach for organizations to employ to better respond to the needs and demands of their customers. The Art of Services Design shows how organizations can employ the creativity of a design approach and connect it to the real issues and needs of people in organizations who need tools to move their businesses forward. This highly visual book is a practical guide on how to respond to the customer experience challenge, by connecting the market factors to the organizational challenge through the lens of the customer.


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