Description
PEARSON INDIA Six Rules Of Brand Revitalization 2Nd Edition by Light Larry and Kiddon Joan
About the Book: Six Rules of Brand Revitalization: 2nd Edition
Features
Plan and execute all 6 components of a winning brand revitalization
Master the 12 truths for avoiding brand disaster
Recognize the 12 tendencies that lead great brands into trouble
Anticipate and solve emerging brand problems while theyre still manageable
Market
Professionals and Managers