Description
Pearson Social Media Analytics by Matthew Ganis and Avinash Kohirkar
Social Media Analytics is the complete insider's guide for all executives, marketing analysts, and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM's cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis, and knowledge interpretation.
Salient Features
Teaches cutting-edge techniques for unstructured data identification, analysis, and interpretation
Gives expert advice for avoiding costly pitfalls in social media analytics
Includes three chapter-length case study projects
Written by leaders of IBM's pioneering Social Media Analysis Initiative