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Social Media How to Engage, Share and Connect

Social Media How to Engage, Share and Connect
Books from same Author: Regina Luttrell
Books from same Publisher: Rowman & Littlefield

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Description

Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through *a thorough history of social media and pioneers of the field; *chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others; *discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; *and real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

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General Information
Author(s)Regina Luttrell
PublisherRowman & Littlefield
ISBN9781442226128
Pages260
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014
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