Description

Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through *a thorough history of social media and pioneers of the field; *chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others; *discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; *and real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

More Details about Social Media How to Engage, Share and Connect

General Information  
Author(s)Regina Luttrell
PublisherRowman & Littlefield
ISBN9781442226128
Pages260
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014