Description

The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.

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General Information  
Author(s)Michael G Solomon
PublisherPearson India
Edition1
ISBN9789332536562
Pages252
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014