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Social Media Marketing 2Nd Edn at Meripustak

Social Media Marketing 2Nd Edn by Tracy L. Tuten  Michael R. Solomon, Sage Publications India Pvt Ltd

Books from same Author: Tracy L. Tuten  Michael R. Solomon

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General Information  
Author(s)Tracy L. Tuten  Michael R. Solomon
PublisherSage Publications India Pvt Ltd
Edition2nd Revised edition
ISBN9789351509240
Pages344
BindingPaperback
LanguageEnglish
Publish YearAugust 2016

Description

Sage Publications India Pvt Ltd Social Media Marketing 2Nd Edn by Tracy L. Tuten  Michael R. Solomon

The book provides an interesting insight into how the power of social media tools can be harnessed to succeed in business non-profit organisations and any situation that involves buyers sellers makers and users. Social Media Marketing effectively demonstrates how social media fits into and complements the marketers toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications incorporating these into the execution of the brands marketing communications and harnessing social media data to yield customer insights. This book outlines the Four Zones of social media (namely community publishing entertainment and commerce) that marketers can use as a part of their strategic planning processes to achieve their core objectives. This second edition includes new examples of industry developments and academic research to help students remain current in their marketing studies. Key Features * Comprehensive strategic well-organised and result-oriented coverage * Integration of latest examples and research data available in a user-friendly layout * Free companion website with PowerPoint slides instructors manual test bank and additional case studies


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