Description
KOGAN PAGE LIMITED Social Media Marketing for Business by Andrew Jenkins
Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence._x000D__x000D_Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit._x000D__x000D_Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business._x000D_ _x000D_
Chapter - 00: Introduction;_x000D_
Chapter - 01: You're in charge of social media, now what?;_x000D_
Chapter - 02: The who/what/where of your social media and content audit;_x000D_
Chapter - 03: Social media governance and policy development;_x000D_
Chapter - 04: Content! Content! Content!;_x000D_
Chapter - 05: Training;_x000D_
Chapter - 06: Analytics and ROI;_x000D_
Chapter - 07: Employee advocacy and personal branding;_x000D_
Chapter - 08: In-house or outsource;_x000D_
Chapter - 09: Beware bright shiny syndrome;_x000D_
Chapter - 10: Your social media operating model;_x000D_
Chapter - 11: Giving up control;_x000D_
Chapter - 12: Paid social media;_x000D_
Chapter - 13: Hashtags;_x000D_
Chapter - 14: Humanity;_x000D_
Chapter - 15: Bringing it all together;_x000D_