Shopping Cart
0 Item in Cart

Social Psychology Of Consumer Behavior
Click for related books: Bagozzi

(80 Ratings)

Retail Price: 695.00/-
Price: 626.00/-
Inclusive all taxes
10.00% OFF
Sold By: Store4Doctors

Offer 1: Get 10.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:

Offer 2: Get 10.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:

Free Shipping (for orders above ₹ 499)  *T&C apply.

In Stock Click For New Edition
Select Quantity :


The Social Psychology of Consumer Behavior illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behavior. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behavior provides a deeper perspective than standard texts which tend to be either a theoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.

More Details About Social Psychology Of Consumer Behavior
General Information
PublisherMcGraw Hill Education (India) Pvt Ltd
Publish YearJanuary 2010
Reviews of Social Psychology Of Consumer Behavior
Average Rating

Write A Review


Top Reviews lists the most relevant product reviews only.