Description
Taylor and Francis Sports Business Management Decision Making Around The Globe 2021 Edition by ET AL., George Foster, Norm O'Reilly
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.Foster, O'Reilly and Davila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations.The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management. Part I: Introduction to Sports Business Management1. Decision Making: A Structured Approach2. The World of Sports and its Business Ecosystem3. Global Sporting Bodies, Federations, and AssociationsPart II: Stakeholders4. Leagues5. Professional Athletes and Players' Associations/Unions6. Clubs, Management, and Valuation7. Club Player-Side Decision Making8. Esports9. College Sports I: Overview and NCAA Decision Making10. College Sports II: Conference and College Level Decision-MakingPart III: Applications11. Building Sports Engagement12. Sport Marketing13. Sports Sponsorship I: Strategy14. Sport Sponsorship II: Activation, Evaluation & Servicing15. Athlete Sponsorship, Endorsement, and Branding16. Sporting Events and Mega-Events17. Ticket Pricing and Venue-Related Revenue Streams18. Building New Venues and Venue Management19. Sports Gambling and Fantasy Sports20. Sports Content Distribution: Broadcasting, Cable and OTT's21. Networks and Sport Content22. Crisis Management