The second edition continues to enlighten the readers on the importance of statistics and how indispensable it is in todays environment. This book covers the relevant statistical methods and techniques and illustrates their real-world applications in the areas of marketing, finance, operations and human resources. Catering to the needs of the MBA students, this book avoids the detailed mathematical derivations and integrates a computerbased methodology with the manual method.

Key Features:-

  • The chapter on Statistical Techniques for Designing and Marketing of Products and Services is now mo
  • An Appendix on Introduction to IBM SPSS Statistics 18
  • Concepts such as Inverse Sampling, Snowball Sampling and Simulation have been discussed and made mor
  • Additional exercises have been given on the CD increasing the exercises from 400 to 500
  • Concepts of ABC analysis and Index Numbers in an abridged form full chapters on the CD
  • Modified and added new exercises and cases to incorporate latest data relating to Indian economic en

More Details about Statistics For Management

General Information  
PublisherMcGraw Hill
Publish YearJanuary 2014