Description
Pearson Education Strategic Brand Management Building Measuring And Managing Brand Equity Global Edition 5Th Edition by Kevin Lane Keller / Vanitha Swaminathan
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For courses in brand management.
Create profitable brand strategies by building, measuring, and managing brand equity