Description
Sage Publications Ltd Strategic Communication 2014 Edition by Robert L. Heath, Anne Gregory
The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. In the United States, for instance, this concept has been associated with publicity, promotion, and public policy battles. At times, especially in the early years of the 20th Century, it was seen as inseparable from propaganda and a means for promoting and protecting democracy. The field has developed immeasurably in the past few decades, but strategic communication is still a topic with strong, influential links to a variety of different disciplines, and increasingly relevant in both a professional and academic capacity. This Major Work captures the definitions, key developments and future of the field through a carefully-selected collection of seminal papers on the topic.Volume One: Defining Strategic Communication: Groundings, Forewarnings, and Calls to ActionVolume Two: Public Arena: Input, Power, Converging/Diverging Voices, and TensionsVolume Three: Discursive and Dialogic Organizations and the Stakeholder View: Social Constructions and Functionalist PerspectivesVolume Four: The Future of Strategic Communication: Organizational and Societal Well-being, Influences, Measures, and New Directions Table of contents :- Introduction to Master Works In Strategic CommunicationVOLUME ONE: DEFINING STRATEGIC COMMUNICATION: GROUNDINGS, FOREWARNINGS, AND CALLS TO ACTIONDefining Strategic Communication - Kirk Hallahan et al.Towards a Postmodern Research Agenda for Public Relations - Derina HoltzhausenStrategic Communication and the Public Sphere from a European Perspective - Gunter Bentele and Howard NothhaftStrategic Communication: An Institutional Perspective - Swaran SandhuStrategic Communication: Pillars and Perspectives of an Alternative Paradigm - Derina Holthauzen and Ansgar ZerfassBridging Corporate and Organizational Communication: Review, Development and a Look to the Future - Lars Thoger Christensen and Joep CornelissenReviewing Public Relations Research and Scholarship in the 21st Century - Anne GregoryHow Public Relations Works: Theoretical Roots and Public Relations Perspectives - yvind Ihlen and Betteke van RulerContribution of Public Relations to Organizational Strategy Formulation - Benita SteynUnderstanding Strategy in Communication Management - Juliana Raupp and Olaf HoffjannIdentity Based Views of the Corporation: Insights from Corporate Identity, Organizational Identity, Social Identity, Visual Identity, Corporate Brand Identity and Corporate Image - John BalmerPublic Relations Literacy: Developing Critical Consumers of Public Relations - Sherry Jean Holladay and William Timothy CoombsRefurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership - Nigel de BussyDefining Corporate Communication - Joep CornelissenReputation, Communication, and the Corporate Brand - Peggy Simcic BronnStrategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al.Defining the "Object" of Public Relations Research: A New Starting Place - Lee EdwardsPublic Relations in a Postmodern World - Gary RadfordThe Stockholm Accords - Global Alliance for Public Relations and Communication ManagementThe Melbourne Mandate - Global Alliance for Public Relations and Communication ManagementVOLUME TWO: PUBLIC ARENA: INPUT, POWER, CONVERGING/DIVERGING VOICES, AND TENSIONSSome Dare Call It Power - Cynthia Hardy and Stewart CleggApplying Sociology to Public Relations: A Commentary - Gunter Bentele and Stefan WehmeierA Public Relations Identity for the 2010s - yvind Ihlen and Piet VerhoevenEpistemological Modesty: Critical Reflections on Public Relations Thought - Robert BrownTowards a More Dynamic Stakeholder Model: Acknowledging Multiple Issue Arenas - Vilma Luoma-aho and Marita VosThe Role of Analogy and Metaphor in the Framing and Legitimization of Strategic Change - Joep Cornelissen, Robin Holt and Mike ZundelReflective Management: Seeing the Organization as if from Outside - Susanne HolmstroemImplications of Complexity Theory for Public Relations: Beyond Crisis - Dawn Gilpin and Priscilla MurphyStrategy Making and Planning in the Communications Context - Danny MossReframing Trust, Power and Public Relations in Global Financial Discourses: Experts and the Production of Mistrust in Life Insurance - Clea BourneStakeholders, Politics and Power: Towards an Understanding of Stakeholder Identification and Salience in Government - Nigel De Bussy and Lorissa KellyBuilding Social Capital through Rhetoric and Public Relations - Maureen TaylorIs the Universe of Democracy, Rhetoric, and Public Relations Whole Cloth or Three Separate Galaxies? - Robert Heath, Damion Waymer and Michael PalencharCommunication Dimensions of the UK Foot and Mouth Disease Crisis - Anne GregoryIntersectionality and Publics: How Exploring Publics' Multiple Identities Questions Basic Public Relations Concepts - Jennifer Vardeman-Winter, Natalie Tindall and Hua JiangTowards a Dialogic Theory of Public Relations - Michael Kent and Maureen TaylorA Measure of Relationship Cultivation Strategies - Eyun-Jung Ki and Linda Childers HonRhetoric, Climate Change, and Corporate Identity Management - Finn Frandsen and Winni JohansenThe Strategic Communication Imperative - Paul Argenti, Robert Howell and Karen BeckExtract from Building Belief: A New Model for Activating Corporate Character & Authentic Advocacy - Arthur W. Page SocietyExtract from The Authentic Enterprise - Arthur W. Page SocietyVOLUME THREE: DISCURSIVE AND DIALOGIC ORGANIZATIONS AND THE STAKEHOLDER VIEW: SOCIAL CONSTRUCTIONS AND FUNCTIONALIST PERSPECTIVESOrganization as Communication: A Luhmannian Perspective - Dennis SchoenbornProblem Solving and Communicative Action: A Situational Theory of Problem Solving - Jeong-Nam Kim and James GrunigA Process Model of Internal and External Legitimacy - Israel Drori and Benson HonigToward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts - Ronald Mitchell, Bradley Agle and Donna WoodPrioritizing Stakeholders for Public Relations - Brad RawlinsStandardization in Public Relations Measurement and Evaluation - David Michaelson and Don StacksHow Institutions Communicate; or How Does Communication Institutionalize - Cynthia HardyExternal Organizational Rhetoric: Bridging Management and Sociopolitical Discourse - Robert HeathThe Transformational Potential of Public Policy Discourse - Judy Motion and Shirley LeitchHow Moral Arguments Influence Economic Decisions and Organizational Legitimacy - The Case of Offshoring Production - Martin SchroderCommunicative Leadership - Sven HamreforsAuthenticity in Organizational Context: Fragmentation, Contradiction and Loss of Control - Lee EdwardsAn Examination of Differences between Organizational Legitimacy and Organizational Reputation - David Deephouse and Suzanne CarterIntegrating Issue Management and Strategic Planning: Unfulfilled Promise or Future Opportunity? - Tony JaquesInvestigating the Convergent Validity of Organizational Trust - Vinita AgarwalAuthenticity in Management Metaconversations - Simon TorpSocially Mediated Authenticity - Dawn Gilpin, Edward Palazzolo and Nicholas BrodyStakeholders, Politics, and Power: Towards an Understanding of Stakeholder Identification and Salience in Government - Nigel de Bussy and Lorissa KellyInvolving Stakeholders in Developing Corporate Brands: The Communication Dimension - Anne GregoryPublic Relations as Dialogic Expertise? - Magda PieczkaVOLUME FOUR: THE FUTURE OF STRATEGIC COMMUNICATION: ORGANIZATIONAL AND SOCIETALHorizons in Strategic Communication: Theorising a Paradigm Shift - James MahoneyPublic Relations and Neo-Institutional Theory - Magnus Fredriksson, Josef Pallas and Stefan WehmeierPublic Relations and the New Institutionalism: In Search of a Theoretical Framework - Finn Frandsen and Winni JohansenHow Institutions Communicate: Institutional Messages, Institutional Logics, and Organizational Communication - John LammersHelp or Hype: Symbolic or Behavioral Communication during Hurricane Katrina - Karen MishraPublic Relations and "Its" Media: Exploring the Role of Trade Media in the Enactment of Public Relations' Professional Project - Lee Edwards and Magda PieczkaCommunity Engagement and Risk Management - Katherine McComasCritiquing Community Engagement - Sarah DempseyEngaging Communities: Ostrom's Economic Commons, Social Capital and Public Relations - Paul WillisInstitutionalizing of Communication Management: A Theoretical Framework - Christina Grandien and Catrin JohanssonThe Evolution of the Employee Engagement Concept: Communication Implications - Mary WelchCommentary: New Technologies, Public Relations, and Democracy - Ray HiebertThe Narrated Organization: Implications of a Narrative Corporate Identity Vocabulary for Strategic Self-Storying - Trine Susanne JohansenThe Corporate Communications Scorecard: A Framework for Managing and Evaluating Communication Strategies - Ansgar ZerfassDirections in Social Media for Professionals and Scholars - Michael KentCorporate Reputation and the Discipline of Corporate Communication - Peggy Simcic BronnDoes Public Relations Scholarship Have a Place in Race? - Damion WaymerGlobalisation, Public Relations, and Activism for Social Change: A Culture-Centered Approach - Mohan DuttaDivided We Stand: Defying Hegemony in Public Relations Theory and Practice? - Anne Gregory and Gregor Halff"If It's a Woman's Issue, I Pay Attention to It"; Gendered and Intersectional Complications in the Heart Truth Media Campaign - Jennifer Vardeman-Winter and Natalie TindallStrategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al.Toward a Crisis Pre-Emptive Image Management Model - Augustine Pangshow more