Shopping Cart
0 Item in Cart

Strategic Corporate Comm
Click for related books: Argenti, Paul

(80 Ratings)

Retail Price: 795.00/-
Price: 716.00/-
Inclusive all taxes
10.00% OFF
Sold By: Store4Doctors

Offer 1: Get 10.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:

Offer 2: Get 10.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:

Free Shipping (for orders above ₹ 499)  *T&C apply.

In Stock Click For New Edition
Select Quantity :

Key Features
  • The changing environment for business in India
  • Corporate advertising
  • Media relations
  • Internal communication

In this age of communication, altered and enhanced by a complex global business backdrop, organizations now face unique challenges: constituencies are increasingly empowered to affect business decisions; organizational structures often are decentralized across borders, complicating message alignment; and executives must balance a move towards integration with traditional corporate values. The practice of sending varied messages to each individual constituency is not only archaic; it now puts organizations at risk for reputational setbacks. Thus, the importance of organizations? representatives ?speaking the same language? is made all the more relevant. The author?s classic Corporate Communication succinctly brought out this point and is now in its 4th edition. Strategic Corporate Communication is an updated adaptation of Argenti?s best work for the Indian market. Replete with new cases and examples from Indian industry, it covers all aspects of communication and its development in India. It also contrasts the practice of corporate communication in the US, while further investigating the business environment in India and how that has shaped the corporate communication function. This book emphasizes the importance of strategic communication, both in terms of how communication serves as an extension of an organization?s strategy, and how it can (and should) become more strategic than tactical when approached in a business setting. Strategic Corporate Communication will help CEOs, marketing executives, PR professionals, and students of public relations and marketing to create a coordinated, strategic corporate communication system.

More Details About Strategic Corporate Comm
General Information
Author(s)Argenti, Paul
PublisherMcGraw Hill Education (India) Pvt Ltd
Publish YearJanuary 2007
Reviews of Strategic Corporate Comm
Average Rating

Write A Review


Top Reviews lists the most relevant product reviews only.