Strategic Digital Marketing at Meripustak

Strategic Digital Marketing

Books from same Author: Greenberg

Books from same Publisher: McGraw Hill

Related Category: Author List / Publisher List


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General Information  
Author(s)Greenberg
PublisherMcGraw Hill
ISBN9789351344810
Pages368
LanguageEnglish
Publish YearNovember 2013

Description

McGraw Hill Strategic Digital Marketing by Greenberg

This powerful guide introduces several new frameworks for understanding, applying and implementing digital marketing strategies within organizations. Using a running theme of ROI, Greenberg and Kates introduce digital strategy and provide a framework for transforming organizations to succeed in todays digital world.