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Strategic Digital Marketing
Books from same Author: Greenberg
Books from same Publisher: McGraw Hill

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Description

This powerful guide introduces several new frameworks for understanding, applying and implementing digital marketing strategies within organizations. Using a running theme of ROI, Greenberg and Kates introduce digital strategy and provide a framework for transforming organizations to succeed in todays digital world.

More Details About Strategic Digital Marketing
General Information
Author(s)Greenberg
PublisherMcGraw Hill
ISBN9789351344810
Pages368
LanguageEnglish
Publish YearNovember 2013
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