Description

This powerful guide introduces several new frameworks for understanding, applying and implementing digital marketing strategies within organizations. Using a running theme of ROI, Greenberg and Kates introduce digital strategy and provide a framework for transforming organizations to succeed in todays digital world.

More Details about Strategic Digital Marketing

General Information  
Author(s)Greenberg
PublisherMcGraw Hill
ISBN9789351344810
Pages368
LanguageEnglish
Publish YearNovember 2013