Strategic Management at Meripustak

Strategic Management

Books from same Author: Upendra Kachru

Books from same Publisher: McGraw Hill

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  • General Information  
    Author(s)Upendra Kachru
    PublisherMcGraw Hill
    Edition2
    ISBN9789339204099
    Pages832
    BindingSoftcover
    LanguageEnglish
    Publish YearOctober 2018

    Description

    McGraw Hill Strategic Management by Upendra Kachru

    This new edition of the popular text-book on Strategic Management has been thoroughly revised to meet the changing requirements of the subject. Of late, there has been a shift in focus of strategic thinking – from strategy formulation to strategy implementation. This book has been comprehensively revised to capture this as well as other changes to make it at par with the current teaching and learning requirements in the subject. The theoretical concepts included in this book are the state-of-theart positions on the subject. It is a very comprehensive, easy to read, up-to-date text book that will be most useful for the students and practitioners alike. 


    Salient Features: 
    - Coverage on all major strategic management topics – external and internal environment, formulation and implementation of strategies, etc. 
    - In-depth discussion on Porter’s Five Forces Model. 
    - Focused coverage on corporate governance, corporate social responsibility and ethics, and Innovation and technological change. 
    - Real life examples and cases - Maruti Udyog Limited, Suzlon Energy Limited, AV Birla Group, Wipro, Ashok Leyland, Atlas Corporation, Moser Baer. 
    - Rich pedagogy - opening and closing vignettes ,boxed items, concept-check, strategic practice, on line exercises.