Description
McGraw Hill Strategic Management by Upendra Kachru
This new edition of the popular text-book on Strategic Management has been thoroughly revised to meet the changing
requirements of the subject. Of late, there has been a shift in focus of strategic thinking – from strategy formulation to strategy
implementation. This book has been comprehensively revised to capture this as well as other changes to make it at par with the
current teaching and learning requirements in the subject. The theoretical concepts included in this book are the state-of-theart
positions on the subject. It is a very comprehensive, easy to read, up-to-date text book that will be most useful for the
students and practitioners alike.
Salient Features:
- Coverage on all major strategic management topics – external and internal environment, formulation and implementation of strategies, etc.
- In-depth discussion on Porter’s Five Forces Model.
- Focused coverage on corporate governance, corporate social responsibility and ethics, and Innovation and technological change.
- Real life examples and cases - Maruti Udyog Limited, Suzlon Energy Limited, AV Birla Group, Wipro, Ashok Leyland, Atlas Corporation, Moser Baer.
- Rich pedagogy - opening and closing vignettes ,boxed items, concept-check, strategic practice, on line exercises.