Description
MC GRAW HILL INDIA Strategic Management 2Nd Edn by Upendra Kachru
This new edition of the popular text-book on strategic management has been thoroughly revised to meet the changing requirements of the subject. of late there has been a shift in focus of strategic thinking - from strategy formulation to strategy implementation. This book has been comprehensively revised to capture this as well as other changes to make it at par with the current teaching and learning requirements in the subject. The theoretical concepts included in this book are the state-of-theart positions on the subject. it is a very comprehensive easy to read up-to-date text book that will be most useful for the students and practitioners alike.
salient features:
- coverage on all major strategic management topics - external and internal environment formulation and implementation of strategies etc.
- in-depth discussion on porters five forces model.
- Focused coverage on corporate governance corporate social responsibility and ethics and innovation and technological change.
- real life examples and cases - maruti udyog limited suzlon energy limited av birla group wipro ashok leyland atlas corporation moser baer.
- rich pedagogy - opening and closing vignettes boxed items concept-check strategic practice on line exercises. 1. basic concepts
corporate governance
corporate social responsibility and ethics
part 1: strategic analysis
the external environment - the macro-environment
the external environment - the micro-environment
the internal environment
strategic thinking and situation analysis
part 2 strategy formulation
corporate purpose
business strategy
corporate strategy
global strategies
setting functional strategies
part 3 strategy implementation
structure and controls
implementation resource allocation and performance
change and strategic change
innovation technological change leadership and entrepreneurship
strategy evaluation and control