Strategic Management 8th Edition at Meripustak

Strategic Management 8th Edition

Books from same Author: Gregory Dess Gerry McNamara Alan B Eisner

Books from same Publisher: McGraw Hill

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  • General Information  
    Author(s)Gregory Dess Gerry McNamara Alan B Eisner
    PublisherMcGraw Hill
    Edition8th Edition
    ISBN9789353163532
    Pages818
    BindingPaperback
    LanguageEnglish
    Publish YearOctober 2018

    Description

    McGraw Hill Strategic Management 8th Edition by Gregory Dess Gerry McNamara Alan B Eisner

    "The eighth edition of Strategic Management continues to be relevant, rigorous and readable to students and instructors alike.
    Written in an engaging style that minimizes unnecessary jargon and covering all the traditional bases, the text integrates some
    vital themes such as globalization, technology, ethics, and sustainability throughout the book. Short examples from business
    practice help bring concepts to life by providing 72 Strategy Spotlights across the chapters. Three dedicated chapters on the role
    of intellectual assets in value creation (Chapter 4), entrepreneurial strategy and competitive dynamics (Chapter 8), and
    fostering entrepreneurship in established organizations (Chapter 12) address timely topics about which business students
    should have a solid understanding.
    Salient Features:
    å A New Feature: “Insights from Executives” that constitute interviews with executives from well-known organizations and
    address issues salient to strategic management
    å A New Feature: “Insights from Research” that summarize key research findings on a variety of issues and aim at making
    organizations more effective
    å New and revised “Learning from Mistakes” chapter-opening vignettes
    å New and thoroughly updated “Strategy Spotlights” across the chapters"