More Details about Strategic Management 8th Edition

General Information  
Author(s)Gregory Dess Gerry McNamara Alan B Eisner
PublisherMcGraw Hill
Edition8th Edition
ISBN9789353163532
Pages818
BindingPaperback
LanguageEnglish
Publish YearOctober 2018

Description

"The eighth edition of Strategic Management continues to be relevant, rigorous and readable to students and instructors alike.
Written in an engaging style that minimizes unnecessary jargon and covering all the traditional bases, the text integrates some
vital themes such as globalization, technology, ethics, and sustainability throughout the book. Short examples from business
practice help bring concepts to life by providing 72 Strategy Spotlights across the chapters. Three dedicated chapters on the role
of intellectual assets in value creation (Chapter 4), entrepreneurial strategy and competitive dynamics (Chapter 8), and
fostering entrepreneurship in established organizations (Chapter 12) address timely topics about which business students
should have a solid understanding.
Salient Features:
å A New Feature: “Insights from Executives” that constitute interviews with executives from well-known organizations and
address issues salient to strategic management
å A New Feature: “Insights from Research” that summarize key research findings on a variety of issues and aim at making
organizations more effective
å New and revised “Learning from Mistakes” chapter-opening vignettes
å New and thoroughly updated “Strategy Spotlights” across the chapters"