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Strategic Management: Concept And Cases 14th Edition
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Key Features
  • Brand new Cohesion Case on Walt Disney company.
  • Brand new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter co
  • Brand new examples throughout the book.
  • All new current readings at the end of each chapter; new research and theories of seminal thinkers i
  • Twenty-seven brand new cases grouped by industry.
Description

The new edition of this widely-read book provides an effective approach for developing a clear strategic plan in the new world order. Changes made in this edition are aimed at illustrating the effect of new business concepts and techniques on strategic management theory and practice. Due to the magnitude of recent changes affecting companies, cultures and countries, every page of this edition has been updated. A few new features of this edition are given below.

More Details About Strategic Management: Concept And Cases 14th Edition
General Information
Author(s)David
PublisherPhi
Edition14
ISBN9788120348851
Pages692
BindingPaperback
LanguageEnglish
Publish YearJanuary 2013
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