Description
PEARSON INDIA Strategic Management Concepts A Competitive Advantage Approach 16Th Edition by Fred R David and Forest
A new Chapter (9) on Global Strategy to address the key issues of entry, international coordination, stages of international development, international, employment, and measurement of performance,Some Indian cases and examples on companies like Amazon India, Satyam, Tata Group (including TCS and Tata Nano), Kingfisher, ITC, Amara Raja Group, Vodafone, Kingfisher, and Asian Paints have been added to bring the discussion a bit closer to home..