Description
Pearson Strategic Management And Competitive Advantage: Concepts And Cases 5Th Edition by Jay B Barney and William Hesterly
Strategic Management and Competitive Advantage, 5e, is the first undergraduate textbook to introduce a theory-based, multi-chapter organizing framework to add additional structure to the field of strategic management. The authors have focused on presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
Salient Features
• Less Is More: Streamlined look, resisting the tendency to let the text get longer with every new edition.
• The VRIO Framework: A theory-based, multi-chapter organizing mechanism that provides a decision-making framework for students to use in analyzing business situations. VRIO (that is, value, rarity, imitability, and organization) integrates two existing theoretical frameworks: the positioning perspective and the resource-based view.
• The Fundamental Concepts: Contains all the core ideas and theories essential to a strategy course. Ideas such as five forces framework, value chain analysis, generic strategies, and corporate strategy are included. And because the VRIO framework provides a single integrative structure, the text addresses key issues that have been ignored elsewhere such as vertical integration, outsourcing, real options logic, mergers and acquisitions, and more.
• Indian Cases: Incorporated many new chapter opening cases, such as ';The Rise of Flipkart', ';Marriage Insurance: Evaluating a Firm's External Environment', ';When a Noun Becomes a Verb', ';And Then There Is Tata Group', and ';Strategic Alliance: ICICI and Vodafone India for M-pesa'.
• New Topics: Two newer topics in the field have also been included in this edition of the book: The Business Model Canvas (in Chapter 1) and Blue Ocean Strategies (in Chapter 5).