More Details about Strategic Management in the Garment Industry

General Information  
Author(s)Gordana Colovic
Publish YearJanuary 2012


Strategic Management in the Garment Technology Strategy implementation and moving garment producers in a desired direction requires a special kind of expertise. Formulating a strategy requires an entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy has a primarily managing focus. All fashion companies must, regardless of their current situation, develop a longterm strategy. There is not a single strategy that would be optimal for all companies, because each of them must determine a strategy in accordance with its objectives, capabilities, resources and market position. Strategic Management in the Garment Technology is the author's attempt to show advances in business strategy in the garment industry for current and future managers in garment industry, students of textile technology, engineers and top managers in garment industry. The book represents a milestone and applied concept for a modern environment that is characterized by permanent changes due to rapid development of technology and information systems. This requires a multidisciplinary approach to strategic management in garment industry, as the author presents through six areas of this unique book. About the Author: Gordana Colovic Gordana Colovic is Professor at The College of Textile - Design, Technology and Management in Belgrade. She has authored four books and got her papers published in about 80 national and international journals.