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Strategic Management in the Garment Industry

Strategic Management in the Garment Industry
Books from same Author: Gordana Colovic
Books from same Publisher: Woodhead

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Strategic Management in the Garment Technology Strategy implementation and moving garment producers in a desired direction requires a special kind of expertise. Formulating a strategy requires an entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy has a primarily managing focus. All fashion companies must, regardless of their current situation, develop a longterm strategy. There is not a single strategy that would be optimal for all companies, because each of them must determine a strategy in accordance with its objectives, capabilities, resources and market position. Strategic Management in the Garment Technology is the author's attempt to show advances in business strategy in the garment industry for current and future managers in garment industry, students of textile technology, engineers and top managers in garment industry. The book represents a milestone and applied concept for a modern environment that is characterized by permanent changes due to rapid development of technology and information systems. This requires a multidisciplinary approach to strategic management in garment industry, as the author presents through six areas of this unique book. About the Author: Gordana Colovic Gordana Colovic is Professor at The College of Textile - Design, Technology and Management in Belgrade. She has authored four books and got her papers published in about 80 national and international journals.

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General Information
Author(s)Gordana Colovic
PublisherWoodhead
ISBN9789380308227
BindingHardcover
LanguageEnglish
Publish YearJanuary 2012
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