Strategic Marketing for Health Care Organizations Building A Customer-Driven Health System (HB) at Meripustak

Strategic Marketing for Health Care Organizations Building A Customer-Driven Health System (HB)

Books from same Author: Kotler

Books from same Publisher: John Wiley

Related Category: Author List / Publisher List


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General Information  
Author(s)Kotler
PublisherJohn Wiley
Edition1
ISBN9780787984960
Pages576
BindingHard Back
LanguageEnglish
Publish YearJanuary 2008

Description

John Wiley Strategic Marketing for Health Care Organizations Building A Customer-Driven Health System (HB) by Kotler

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.