Description

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

More Details about Strategic Marketing for Health Care Organizations Building A Customer-Driven Health System (HB)

General Information  
Author(s)Kotler
PublisherJohn Wiley
Edition1
ISBN9780787984960
Pages576
BindingHard Back
LanguageEnglish
Publish YearJanuary 2008