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Strategic Mgmt Of Tech. & Innovation at Meripustak

Strategic Mgmt Of Tech. & Innovation by Burgelman, McGraw Hill

Books from same Author: Burgelman

Books from same Publisher: McGraw Hill

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  • General Information  
    Author(s)Burgelman
    PublisherMcGraw Hill
    ISBN9780070683419
    Pages495
    LanguageEnglish
    Publish YearJanuary 2009

    Description

    McGraw Hill Strategic Mgmt Of Tech. & Innovation by Burgelman

    The text continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges.


    Key Features:-

    • The best, most current collection of cases and readings reflecting revolutionary developments
    • Conceptual framework rooted in evolutionary theories of technology, strategy and organization
    • Based on the perspective of the general manager at the product line, business unit, and corporate le