Description

The text continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges.


Key Features:-

  • The best, most current collection of cases and readings reflecting revolutionary developments
  • Conceptual framework rooted in evolutionary theories of technology, strategy and organization
  • Based on the perspective of the general manager at the product line, business unit, and corporate le

More Details about Strategic Mgmt Of Tech. & Innovation

General Information  
Author(s)Burgelman
PublisherMcGraw Hill
ISBN9780070683419
Pages495
LanguageEnglish
Publish YearJanuary 2009