Description

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

More Details about Strategic Mgmt:Creating Competitive Advantage (Global Edition), 7th Edition

General Information  
Author(s)Dess
PublisherMcGraw Hill
ISBN9780077161095
Pages522
BindingPaperback
LanguageEnglish
Publish YearMarch 2014