Description
John Wiley Strategic Modelling And Business Dynamics, 2Nd Edition by Joohn D Morecroft
Strategic Modelling and Business Dynamics is an essential guide to credible models, helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy and everyday life.