Description
Taylor and Francis Ltd Strategic Public Relations Leadership 2nd Edition 2022 by Gregory, Anne
* Focused toward aspiring PR professionals who aim to be successful at the highest levels of organisations _x000D_* Lessons from the book are applicable to public, private and not-for-profit sectors _x000D_* Helps PR students and professionals to systemise their thinking to enable them to articulate and defend their contribution as a strategic asset _x000D_* The second edition features new and updated case studies, and covers new topics such as social media, big data, AI and behavioural economics _x000D_* Supplemented by online resources, including lecture slides and a test bank of questions_x000D_ _x000D_
1. Introduction 2. A public relations view of the organisation 3. Leadership and public relations 4. Supporting the CEO 5. A strategic model of public relations' contribution 6. Contextual intelligence 7. Values-based leadership 8. The business of ethics 9. Enacting the role 10. The planner 11. The catalyst 12. The expert technician 13. The internal educator 14. The consultant 15. Continuity amid crisis and change_x000D_