Description
Taylor & Francis Strategic Public Relations Management Planning And Managing Effective Communication Campaigns 3Rd Edition by Erica Weintraub Austin
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition: