Description
Taylor & Francis Ltd Strategies for International Industrial Marketing The Management of Customer Relationship in European Industrial Markets (Volume 40) by Peter W Turnbull and Jean-Paul Valla
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.show more