More Details about Supply Chain Management: A Balanced Approach, 3rd Edition

General Information  
PublisherCengage Learning
Publish YearNovember 2014


Now you can introduce purchasing, operations and logistics with a strong supply chain management focus found in the latest edition of Wisner/Tan/Leong's Supply Chain Management, 3e. This unique new third edition presents extensive content you won't find covered in other books. The authors' expansive approach helps you guide students through the management stages of each supply chain activity while addressing real-world concerns related to the global supply chain. With this edition, you can follow the natural flow through the supply chain with one of the most balanced supply chain management approaches available. Well-organized chapters demonstrate the practical applications of supply chain management in today's workplace while intriguing profiles throughout the text build on topics to reinforce learning. Numerous new cases in this edition expand upon the previous edition's 22 cases. A wealth of engaging and interactive learning features in each chapter are now updated and revised. Supply Chain Management in Action opening features, e-Business Connections and Global Perspectives combine with abundant real-world business examples to ensure that SUPPLY CHAIN MANAGEMENT, 3e, covers today's most important contemporary supply issues in depth.